ABSA TOP 10 COMPETITION
The ABSA Top 10 competition is organised by the Pinotage Association in the advancement and promotion of wine made from Pinotage grapes. The aim of the annual competition is to identify ten Pinotage wines which will serve as benchmark for the development of distinctive South African Pinotage and illustrate the uniqueness of Pinotage in the international wine world.
Various promotional opportunities for the winning wines and their winemakers are available and media releases and advertorials are facilitated by the Pinotage Association during the six months following the announcement of the results.
Winemakers are also afforded the chance to present their wines on national radio and at other prestige events, including wine tastings organised locally and abroad by the sponsor for its high-profile clients. The Pinotage Association also exhibits the winning wines at the annual London International Wine Fair.
Special decals are available to affix to the bottles of winning wines to assist in the marketing of the wines.