The Pinotage Association has, through the following aims, accepted responsibility to maintain South Africa’s leading role in the production of quality Pinotage wines:

• to increase the knowledge of its members on all aspects regarding the viticulture and vinification of Pinotage grapes and the production of Pinotage wines;
• to serve as a forum for exchanging ideas on the production and marketing of Pinotage wines;
• to identify problem areas in the growing of Pinotage grapes and the production of Pinotage wines;
• to prioritise research needs regarding Pinotage.

The Management Committee is made up of the top echelon in the wine industry globally and locally, and is a selection of co-opted members, elected at the annual general meeting of the Pinotage Association. The Executive Committee is elected by the Management Committee.